Decision Environment
The process begins when customers make reservations for vehicles. These
reservations can be made over the phone or when customers walk in. When
customers call any branch, Customer Service Representatives input customer
information into the system which includes basic information about the
customer as well as credit card information and a valid driver?s
license number. When customers walk in, on the other hand, and have the
intention of renting a car at once, the customer service representative
takes the relevant information from the them as well as a cash or a credit
reservation equivalent to the estimated rental cost against the guaranteeing
credit card. A contract must also be signed after the customers are briefed
by the customer service representative on the conditions and rules under
which the vehicle is being rented to them. This procedure is also followed
when customer who made advanced reservations come to collect their vehicle.
A brochure with the conditions and rules in addition to a due date stamp
is given to all customers before they leave with their vehicles. Context Level dataflow diagram for current system: When customers decide to return vehicles to EU-Rent Car Rental, they can do so at any of the 1000 branches. A small fee is charged to customers though, if they decide to return to a different branch than the one where they originally borrowed the vehicle. Upon return, customers must pay by cash or a valid credit card other than the one used to guarantee receipt of the vehicle. The company inspects the vehicles thoroughly when they are returned to the branches. If a car is returned early, the rental charge is calculated at the rate appropriate to the actual period of rental; e.g. the daily rate rather than the weekly rate. If the car is returned late an hourly charge is calculated up for up to 6 hours of lateness. After 6 hours, a whole day is charged.
The EU Company has a loyalty incentive scheme designed to maintain their
customer base as well as attract new customers. Once a year, the company
examines their records for customers who have made four rentals within
the year. Each paid rental in the scheme (including the 4 qualifying rentals)
earns points that may be used to buy free rentals. |
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Decision Environment
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